Cars become the next memory chip battleground

The auto industry is emerging as the memory chip sector's next major growth market.

The three companies that dominate global supply — Samsung Electronics, SK hynix and Micron Technology — are now moving to claim leadership in a segment whose economics have shifted sharply under AI-driven demand.

The scale of memory put into a modern car has started to resemble that of a laptop or desktop computer more than a traditional vehicle.

Industry analysts estimate that the infotainment system in Mercedes ...