Nongshim's Shin Ramyun heats up Mexico City

Nongshim is bringing Shin Ramyun to global consumers through a promotional campaign at Campo Marte 26, a monthlong cultural festival in Mexico City that began June 11 and runs to July 19.

The festival combines food, cultural experiences, art exhibitions, concerts and public viewing events, attracting large crowds throughout the event period.

Nongshim opened its first promotional booth on June 11, drawing about 4,000 visitors, and planned to launch a second booth Thursday to further boost awarene ...