Lotte doubles down on India's Choco Pie boom with new production line

Lotte Wellfood is expanding production of its best-selling Choco Pie in India after the snack surpassed annual sales of 100 billion won ($68 million) there, underscoring the country's growing importance to the Korean food maker.

The company said Monday that LOTTE India has begun full-scale operations of a fourth Choco Pie production line at its plant in Rohtak, Haryana.

The additional line is intended to strengthen the brand's market position following record sales in India last year.

Construction of the new production line began in May 2024 with an investment of about 30 billion won.

The company said the line completed a stabilization period in June before entering full commercial operation.

The expansion increases LOTTE India's annual Choco Pie production capacity by about 33 percent.

Lotte Wellfood said higher production will support projected sales growth of more than 20 percent for Choco Pie in India this year.

The company said Choco Pie holds more than 70 percent of India's Choco Pie market.

Annual sales of the product exceeded 100 billion won for the first time last year.

The company n ...