Beyond thin: Samsung, Apple enter foldable showdown

Samsung Electronics will unveil its next-generation Galaxy foldables in London on July 22, looking to widen its lead before Apple enters the market with a first-generation device likely to face immediate scrutiny over its thickness, battery life and durability.

The launch comes a year after the two companies tested demand for ultrathin phones, with the 5.8-millimeter Galaxy S25 Edge pitted against the 5.6-millimeter iPhone Air.

Market research firm International Data Corp. estimated that Samsung ...