AI deepfakes expose legal vacuum in India’s celebrity rights protection

A wave of AI-generated deepfakes and fake endorsements has pushed Indian celebrities, from cricket stars to Bollywood actors, towards the courts seeking stronger protection for their name, image, voice and likeness.
Lawyers say the litigation has exposed a widening gap in Indian law, with courts increasingly recognising personality rights even though the country lacks a dedicated statute to enforce them.
The campaign gained momentum last December, when Indian cricket legend Sunil Gavaskar...