L'Oreal, OpenAI team up to advance AI-powered beauty

L'Oreal Group said Friday it had unveiled a strategic collaboration with OpenAI at Europe's Viva Technology conference on Thursday, aiming to use artificial intelligence across beauty shopping, research and marketing.

According to the French beauty giant, the collaboration will center on two areas: AI-powered consumer experiences and accelerating innovation across research, product development and content creation.

Consumers will be able to discover and interact with beauty products more natural ...