DJ Khaled joins celebs boosting nicotine pouch startup Sesh as it aims to compete with Zyn

As nicotine pouches take corporate America by storm – with some tech employers handing them out to workers to boost productivity – one startup is expanding its already star-studded roster of celebrity investors in hopes of taking on deep-pocketed incumbents like Zyn.

Austin-based Sesh – which is touting itself as one of the few pouch-makers...