Why Korea is watching Erling Haaland's hair ties

To soccer fans, Erling Haaland is Norway's prolific striker.

In China, AI-generated memes and parody videos have turned him into an internet celebrity.

In crypto circles, his World Cup popularity has even inspired a meme token.

In South Korea, however, the conversation has taken a different turn: the hair tie securing his signature man bun.

During the ongoing World Cup, Haaland's trademark hairstyle has become one of the tournament's unlikely talking points.

Fans have marveled at how it remains ...