European Heatwave Fires Up the Box Office as Audiences Seek Indoor Activities, Air Conditioning

Variety

European Heatwave Fires Up the Box Office as Audiences Seek Indoor Activities, Air Conditioning

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When schools across the U.K. closed early last week as record-breaking temperatures touched on 100 F, marking the hottest June on record, there was one noticeable benefactor.

Reports from cinemas up and down the country were of packed-out screenings during otherwise quiet, mid-afternoon slots.

Parents, stuck for options to keep their kids both entertained and cool […] ...

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European Heatwave Fires Up the Box Office as Audiences Seek Indoor Activities, Air Conditioning

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