CJ launches premium spirits brand Jari for global market

CJ CheilJedang said Sunday it launched its premium distilled spirits brand Jari, marking its entry into the global market for Korean traditional liquor.

The brand name comes from the Korean word jari, meaning chair or seat — a place where people gather to share food and drinks.

CJ said the brand aims to connect people, cuisine and culture through Korean distilled spirits while elevating its profile on the global gastronomic stage.

CJ unveiled two products at the launch event, Jari Munbaesool 24 ...