Macau’s mascot strategy

As summer approaches and school holidays begin, Macau is turning its focus to tourism, the lifeblood of its economy. The Macau Government Tourism Office’s launch of the Mak Mak Experience Hub, built around a homegrown mascot, reflects a familiar ambition: to move beyond gaming and cultivate a more experiential tourism model. Yet the central question remains whether such projects truly change how visitors spend their time and money, or merely add another attraction in a city already full of underused spaces. Across the world, tourism planners increasingly speak the language of “experience,” “storytelling” and “cultural depth.” Spain promotes slow tourism […]

The post Macau’s mascot strategy appeared first on MACAU DAILY TIMES 澳門每日時報. ...