'This is the way': Hyundai Steel taps Star Wars for green steel push

Hyundai Steel has released a promotional video in collaboration with the upcoming "Star Wars" film "The Mandalorian and Grogu," set to hit theaters Tuesday, highlighting its low-emission steelmaking technology.

The trailer centers on Hyundai Steel’s electric arc furnace-blast furnace hybrid process, a carbon-reduction technology that cuts emissions by about 20 percent compared with conventional blast furnace production.

Drawing on the film’s outer-space adventure storyline, the video parallels t ...