BTS turns Las Vegas red with ‘Arirang’ citywide takeover

BTS transformed Las Vegas into a massive red-hued celebration of “Arirang” ahead of the group’s concerts in the US city, launching a large-scale citywide campaign tied to its ongoing world tour.

The group kicked off “BTS The City Arirang — Las Vegas” on May 20 ahead of its four concerts at Allegiant Stadium, held May 23-24 and 27-28.

After turning the city purple during its 2022 Las Vegas concerts, BTS returned this year with a citywide takeover centered on red — the key color of its fifth studi ...