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JioHotstar’s Tadka Indian Microdrama Platform Reaches 100 Million Users
Variety
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Tadka, the microdrama platform within leading Indian streamer JioHotstar, has crossed 100 million users, establishing premium short-form content as a mainstream entertainment category in India.
Since launch, daily watch time per viewer on Tadka has grown fivefold, reflecting sustained engagement with the format.
More than 42% of the service’s viewership comes from audiences under 24, […] ...
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