Byeon Woo-seok named top advertising model in K-Brand Index

Actor Byeon Woo-seok topped the K-Brand Index ranking of advertising models for the first half of 2026, according to the Asia Brand Research Institute on Thursday.

The Asia Brand Research Institute, a big data evaluation agency, announced that Byeon Woo-seok ranked No.

1 in the advertising model category of the 2026 first half's K-Brand Index.

The research analyzed 3.62 billion pieces of online data of the 30 most-searched celebrities this year.

The K-Brand Index was calculated based on multiple ...