YouTube India Positions Connected TV as New Prime-Time Screen, Unveils Three-Lever Strategy for M&E Partners at APOS

Connected TV has become YouTube’s fastest-growing screen in India, reaching more than 75 million adults, as the platform pushes deeper into living-room viewing and signals a structural shift in how it partners with the country’s media and entertainment sector.

Gunjan Soni, country managing director of YouTube India, made the remarks at the APOS conference in […] ...