Nongshim brings Shin Ramyun campaign to New York

Nongshim is partnering with restaurants and cultural institutions in New York this month to promote Shin Ramyun and strengthen the brand's presence in the US, the company said Thursday.

As part of the campaign, the company has teamed up with Korean restaurant Atoboy to introduce the Shin Ramyun Pancake, a limited-edition menu item available throughout July.

Inspired by jeon, or Korean-style savory pancakes, the dish combines the spicy flavor of Shin Ramyun with shrimp and cheddar cheese.

Opened ...