Why did TikTok launch soccer talk show in Korea?

TikTok has launched its first original long-form entertainment program in Korea, marking a notable strategic shift as the company looks to move beyond the limitations of a short-form-only model in an increasingly saturated media landscape.

The program, an hour-long sports talk show titled “Tikitiki Takataka Talktalkshow,” premiered Monday and centers on soccer fandom, match predictions and broader sports culture.

Former Korean football star Ahn Jung-hwan hosts the show alongside television perso ...