Banks are creating K-dramas now — and viewers are tuning in

Banks in South Korea are turning to K-dramas and reality shows as a new way to reach younger consumers, and the unconventional marketing strategy has drawn millions of views online.

KB Kookmin Bank recently launched a four-part K-drama series on its official YouTube channel titled "K-Industry Begins" (translated).

The series stars Kim Nam-gil ("The Fiery Priest," "Trigger") as Kim Young-jin, a deputy general manager at the bank who travels to help businesses and individuals navigate financial ch ...