Busan promotes local experiences to foreign tourists through Naver Map

Busan is teaming up with Naver, South Korea’s leading online platform, to help foreign tourists discover restaurants, cafes and shopping spots beyond the city’s traditional tourist attractions.

The city government said Wednesday that it had launched the “Be Local” campaign with Naver, which will run through July 19 and target international visitors traveling in South Korea.

The campaign features more than 300 attractions and businesses in Busan under the theme “The most local way to enjoy Busan. ...