Months after launch, has the Fugu Wednesday campaign lost momentum?

Months after its launch, questions are emerging over whether the Fugu Wednesday campaign is losing momentum, with traders saying the initiative has created awareness but has not yet delivered the expected boost in sales.

The campaign, introduced by the Ministry of Tourism, Culture and Creative Arts, encourages Ghanaians to wear the traditional Fugu smock every Wednesday as part of efforts to promote cultural identity and support local producers. ...