Samsung Electronics launches CEO-led robotics unit to drive future growth

Samsung Electronics has launched a dedicated robotics organization reporting directly to its chief executive officer as it seeks to make robotics a key pillar of its future growth strategy and strengthen its competitiveness in next-generation technologies.

The company said Tuesday the new Robotics eXperience (RX) Business Office will integrate robotics capabilities accumulated across the company under a single organization responsible for mid- to long-term strategy, core technology development and commercialization.

Operating under the direct oversight of CEO Roh Tae-moon, the new unit is designed to accelerate decision-making and execution, enabling Samsung to respond more swiftly to market changes while creating new robotics business opportunities.

The office, located at Samsung's Seoul R&D Campus in southern Seoul, where the company plans to continue expanding offices, laboratories and other infrastructure needed for robotics development and commercialization.

To strengthen its data capabilities, which Samsung described as a key competitive advantage in robotics, the company will esta ...