Nike to end online distributor sales in China starting January 2027

ECNS (China News Service)

Sportswear giant Nike plans to phase out thousands of online distributors in China starting January 2027, as it restructures its digital sales network to regain growth in the Chinese market, according to Shangguan News. ...

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Nike to end online distributor sales in China starting January 2027

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Nike to tighten online sales in China amid ‘cluttered’ marketplace

Nike to cut off thousands of online distributors in China, restructure digital footprint

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