Nike to tighten online sales in China amid ‘cluttered’ marketplace

MyJoyOnline

Nike is trying to lure back shoppers in China by ‌controlling how its products are sold online, directing consumers to official Nike channels as the American sportswear giant continues to lose ground to domestic rivals. ...

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Nike to cut off thousands of online distributors in China, restructure digital footprint

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Nike to tighten online sales in China amid ‘cluttered’ marketplace

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Nike to cut off thousands of online distributors in China, restructure digital footprint

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