Shinsegae chief issues new apology for controversial Starbucks campaign

Shinsegae Group Chairman Chung Yong-jin said Tuesday he would like to "ask for forgiveness" over the controversial promotional event by Starbucks Korea that evoked painful memories of a brutal military crackdown against the 1980 Gwangju pro-democracy movement.

"I take very seriously the fact that many people have felt deep pain and anger due to Starbucks Korea's inappropriate marketing," the retail company chief said at a press conference held in southern Seoul.

"I sincerely bow my head in apolo ...