Malaysian Sci-Fi Feature ‘Mimpi Kita: Castle in the Air’ Charts Audience-Driven Distribution Plan Ahead of Bucheon Market Debut (EXCLUSIVE)

Variety

Malaysian Sci-Fi Feature ‘Mimpi Kita: Castle in the Air’ Charts Audience-Driven Distribution Plan Ahead of Bucheon Market Debut (EXCLUSIVE)

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A Malaysian science-fiction fantasy feature is taking an unconventional approach to distribution.

“Mimpi Kita: Castle in the Air” arrives at the NAFF Project Market’s It Project strand at Korea’s Bucheon International Fantastic Film Festival betting that audience data, gathered in advance, can do some of the work traditionally left to sales agents.

Executive producer Foo […] ...

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Malaysian Sci-Fi Feature ‘Mimpi Kita: Castle in the Air’ Charts Audience-Driven Distribution Plan Ahead of Bucheon Market Debut (EXCLUSIVE)

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