Spider-Man takes over Seoul's Lotte World Tower for summer event

A superhero’s view of Seoul is coming to life this summer, as visitors can step into the world of Spider-Man at the top of Lotte World Tower through a new collaboration tied to Sony Pictures’ upcoming film “Spider-Man: Brand New Day.” The “Spider-Man: Brand New Day X Seoul Sky” program opened Friday and will run through Aug.

31, offering themed exhibitions, limited-edition merchandise and a high-altitude attraction that lets guests walk 541 meters above the ground.

The centerpiece is the Sky Bridge Tour, an outdoor attraction that takes visitors across an 11-meter bridge near the top of Lotte World Tower while wearing safety gear inspired by Spider-Man’s adventurous image.

The limited seasonal experience is available through same-day reservations on a first-come, first-served basis, with only four participants allowed each day.

The collaboration comes ahead of the film’s scheduled theatrical release in Korea on July 29, creating a connection between the movie’s skyscraper-filled action scenes and Seoul Sky’s panoramic urban views.

The program features themed installati ...