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Fierce competition and shifting tastes squeeze China’s yoga apparel market

South China Morning Post
Fierce competition and shifting tastes squeeze China’s yoga apparel market

China’s yoga apparel market is grappling with fierce competition and slowing growth amid sluggish domestic consumption, as middle-class shoppers diversify their activities, according to analysts.
Lululemon, the Canadian athletic apparel brand popular among China’s middle class, continues to face sales pressure in the world’s second-largest consumer market.
Lululemon’s same-store sales growth at sampled Chinese shopping malls dropped 4 per cent year on year in May, compared with a 3 per cent...

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