Football gear sales more than double on Douyin during 2026 World Cup: report

ECNS (China News Service)

The 2026 FIFA World Cup is driving a surge in sports-related spending in China, with sales of football merchandise on Douyin more than doubling during the tournament, according to a new platform report. ...

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Football gear sales more than double on Douyin during 2026 World Cup: report

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Football gear sales more than double on Douyin during 2026 World Cup: report

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