Naver opens AI Tab to all users in push beyond search

Naver on Friday opened its AI Tab to all users on mobile and desktop search, marking a broader push by the Korean internet giant to turn search into a gateway for tasks such as shopping, local discovery and reservations.

The AI-powered tab, now available directly on Naver’s main search box, is designed to understand what users are trying to do and connect them to relevant services across the company’s ecosystem, including shopping, maps, places and bookings.

Unlike a conventional search feature ...