Ahead Of ‘House Of The Dragon,’ HBO Slashes Max Prices By 40%

AI Summary

HBO Max is cutting subscription prices across its service tiers, with discounts ranging from 28% to 40% for a limited time beginning mid-June. The promotional campaign coincides with the launch of 'House of the Dragon' season three and arrives before the company's planned merger with Paramount. The initiative seeks to attract new subscribers and incentivize existing users to commit to longer subscription terms.