Andrea Zapata Joins VideoAmp as SVP, Agency Partnerships

Andrea Zapata, a veteran of the rapidly changing fields of audience research and measurement, has joined VideoAmp, one of a bevy of upstart measurement-technology firms hoping to make inroads with media companies that have typcially relied on Nielsen to count viewers and demonstrate advertising effectiveness.

Zapata will lead VideoAmp’s outreach to media agencies and advertisers, […] ...