Pebble founder Eric Migicovsky says his 30-day warranty is all about trust

Pebble founder Eric Migicovsky says buyers of its new e-paper smartwatches should know what they're signing up for and trust Pebble to make things right if they run into issues, despite the short warranty.

"I think the most important thing is trust," Migicovsky told me in an interview this week.

"Do people trust the product […] ...