The Consumers The Ad Industry Isn’t Talking To — And Why We’re Going To France With LSKR To Change That

At the Cannes Lions festival in France, the most prestigious gathering in advertising where awards are given for effective campaigns, they’ve spent decades talking past right-of-center consumers entirely.

Not represented in the work.

Not studied in the research.

Not discussed on the panels.

Treated as a problem to manage rather than an audience to understand. ...