Algorithms and Plastic Surgery Are Reshaping Egyptian Celebrity Faces

Scrolling through Egyptian entertainment news today might create a strange sense of déjà vu. Actresses, singers, celebrities, and media personalities might start to look the same. Their cheekbones are high, their noses are uniformly sculpted, their jaws are defined, and their lips have the same full shape. These celebrities, women and men alike, have more in common than being undeniably beautiful. They might have the same plastic surgeon who has a face template that perfectly captures the modern beauty standards, making them indistinguishable from one another. Egyptian actors, actresses, and singers, who once had varied and distinct faces, are increasingly converging on a single aesthetic template borrowed from Western beauty standards that have become the global norms of beauty, according to a 2024 study by the Lebanese American University. The paper also states that relentless Instagram algorithms reinforce the beauty standards mass-produced in cosmetic clinics. The result is a creeping homogenization of Egyptian beauty. The golden age face  Between the 1930s and 1970s, Egyptian cinema’s golden age produced a constellation of actresses each defined by a look that belonged to no one else. Faten Hamama, dubbed the “Lady of theContinue reading "Algorithms and Plastic Surgery Are Reshaping Egyptian Celebrity Faces"

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