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Starbucks Korea Employees Participate in Education Program after Promotion Controversy

KBS World (English)
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Starbucks Korea Employees Participate in Education Program after Promotion Controversy

AI Summary

Shinsegae Group announced an unscheduled closure of its 2,000-plus Starbucks stores in South Korea on June 22 to conduct mandatory employee history training. The company made this decision in response to widespread public and political backlash against a recent promotional campaign that many found disrespectful toward the 1980 Gwangju Uprising, with President Lee Jae Myung and other politicians voicing criticism.

[Domestic] :
Starbucks Korea employees have participated in an educational program aimed at improving historical awareness and social sensitivity following a marketing campaign at the coffee chain that evoked painful memories of a brutal military crackdown on pro-democracy protesters in 1980. 

Shinsegae Group said ...

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