오뚜기 ‘로열라면’, MZ 입맛 사로잡아 한 달 만에 200만개 돌풍

AI Summary

Ottogi introduced Royal Ramen in May 2026 to commemorate the 30th anniversary of its flagship Yeol Ramen brand, blending traditional spice with cream and cheese for a Korean-rose fusion taste. The product sold over 2 million units within a month largely through consumer-generated social media recipes and organic word-of-mouth promotion, despite minimal traditional advertising. The rapid success reflects growing consumer appetite for innovative spice-and-cheese flavor combinations among younger demographic segments.