As rivals chase acquisitions, Peacock bets on bundles through a new deal with YouTube

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NBCUniversal and Google’s YouTube have signed a multiyear agreement to embed Peacock into the YouTube Premium subscription. Starting early 2027, Premium subscribers will gain ad‑supported access to Peacock’s shows, movies, and live sports directly through the YouTube app.

While much of the streaming industry is focused on mergers and acquisitions, NBCUniversal is expanding its reach through partnerships, with its latest move bringing Peacock directly to YouTube.

On Monday, NBCUniversal and YouTube announced a multi-year global strategic partnership, bringing Peacock’s Premium plan to YouTube Premium subscribers in the U.S. starting in early 2027.

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As rivals chase acquisitions, Peacock bets on bundles through a new deal with YouTube

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