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‘Stranger Things,’ ‘Emily in Paris’ Outperform IP Rivals in Dentsu Fandom Intelligence Study
Variety
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Streaming titles including “Stranger Things,” “Emily in Paris” and “Wednesday” outperform the average across all entertainment IP tested by 30% when it comes to converting fans into buyers, according to new research from Dentsu Sports & Entertainment released at the SEG3 conference in London.
The findings come as dentsu expands its Fandom Intelligence platform – […] ...
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