Displaying video reviews later in shopping process supports buyer decision-making, boosts sales

Instead of going to stores to compare products, Americans have increasingly turned to watching online video reviews.

As far back as a decade ago, 55% of Americans reported they'd watched online reviews of products, according to Pew Research.

As of late 2024, Pew found 62% were relying on the video platform TikTok to view product reviews or recommendations. ...