JioStar’s Kevin Vaz Says Commerce Will Become Third Revenue Stream as Indian Ad Market Faces Pressure

Variety

JioStar’s Kevin Vaz Says Commerce Will Become Third Revenue Stream as Indian Ad Market Faces Pressure

Indian streamer JioStar is building commerce into a third revenue stream alongside advertising and subscriptions, entertainment CEO Kevin Vaz said at APOS 2026 Tuesday, pointing to live integrations with food delivery platforms and branded movie premiere partnerships as early evidence of a shift he expects to accelerate as cyclical pressure bears down on the Indian […] ...

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JioStar’s Kevin Vaz Says Commerce Will Become Third Revenue Stream as Indian Ad Market Faces Pressure

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JioStar’s Kevin Vaz Says Commerce Will Become Third Revenue Stream as Indian Ad Market Faces Pressure

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