Olive Young to bring K-beauty festival to KCON LA

CJ Olive Young said Thursday it will host its flagship beauty festival overseas in August alongside KCON LA 2026, as it steps up efforts to globalize K-beauty.

The three-day event, Olive Young Festa LA 2026, will start Aug.

14 at the Los Angeles Convention Center and feature 55 K-beauty and lifestyle brands.

Launched in 2019, the event was Korea's first large-scale beauty festival, featuring brands sold through the retailer's platform and showcasing flagship products.

By partnering with KCON LA ...