Viu CEO Says Nearly 20% of Long-Form Users Now Watch Microdrama as Streamer Expands Branded Content and Co-Production Push

Variety

Viu CEO Says Nearly 20% of Long-Form Users Now Watch Microdrama as Streamer Expands Branded Content and Co-Production Push

Viu CEO and PCCW Media group managing director Janice Lee said close to 20% of the platform’s long-form user base is already consuming microdrama content – and the format only launched a few months ago.

Speaking onstage at the APOS 2026 conference in Bali, Lee outlined a strategy spanning short-form content, pan-regional tentpoles and ad-funded […] ...

전문 보기

이 뉴스, 독자들은 어떻게 느꼈나요?

첫 반응을 남겨보세요

로그인하면 감정 반응에 참여할 수 있어요.

Viu CEO Says Nearly 20% of Long-Form Users Now Watch Microdrama as Streamer Expands Branded Content and Co-Production Push

이 뉴스, 독자들은 어떻게 느꼈나요?

관련 뉴스

'culture' 카테고리 뉴스

‘Yugly’ Sells Wide Ahead of Annecy World Premiere, as nWave Team Enthuses at Quirky Characters, European CG With Heart (EXCLUSIVE)

Banijay Kids & Family Close Latin America Deals on ‘Totally Spies’ Season 8, ‘MiniHeroes of the Forest,’ ‘The Game Catchers’ Season 1

Director Stefano Bertelli Breaks Down ‘Spacetime Chronicles,’ Talks Feature Debut and Receiving True Audience Feedback

Variety의 다른 기사

Yash’s ‘Toxic’ Set for August Release During Extended Holiday Window

Zhang Songwen’s ‘Secret in the Box’ Brings Infamous Hong Kong Murder Case to Shanghai Competition

Cinepolis Picks Up Australian Documentary ‘Shared Table: Regional Heroes’ for India Theatrical Release (EXCLUSIVE)