Nexon CEO says context will define gaming winners in AI era

Artificial intelligence may be lowering barriers to game development, but Nexon Korea co-CEO Kang Dae-hyun believes the industry's most valuable asset remains difficult to automate: context.

In a keynote speech at the 2026 Nexon Developers Conference on Tuesday, Kang identified "context" and "compound interest" as the two critical factors that will determine success in the AI era.

"Now, games must compete through the depth of context, not based on how well they're made," he said.

Kang presented ...