Estonian meat producer’s accidental pro-Ukraine ad miffs local Russian apologists

A seemingly accidental pro-Ukraine advertisement by the Estonian meat producer, Rannarootsi Lihatööstus, has sparked a little controversy and hurt the feelings of some of the local Russian apologists.

The company this week published an AI-produced ad on Facebook that depicted two men grilling meat on a beach with plumes of smoke rising in the background – much like the scenes we’re seeing every day from Ukraine. The men are wearing t-shirts bearing the Ukrainian flag, and the tagline of the ad says, “A proper barbecue turns the bitter onion sweet.”

The controversy that some of the Estonian Russian-apologetic politicians tried to stir, based on the ad, was built upon the fact that in some slang vernacular, the word “onion” could mean a Russian person.

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