Hybe, Korea Fashion Association partner to expand K-pop-based fashion business

Hybe has partnered with the Korea Fashion Association to promote collaboration between the entertainment and fashion industries in a bid to expand K-pop-inspired fashion products and related businesses, the company said Thursday.

The two sides signed a memorandum of understanding Wednesday to combine Hybe's artist intellectual property with the association's industry network and expertise to foster growth in the sector.

The agreement was signed during the 2026 K-Fashion Connect event hosted by t ...