Korea to hold Coachella-style K-culture festival in 2027

An 11-day K-culture festival built around K-pop concerts and an awards show centered on fandom will debut in December 2027.

The Presidential Committee on Popular Culture Exchange, co-chaired by Culture Minister Chae Hwi-young and JYP Entertainment founder J.Y.

Park, released its plan for the event, called Fanomenon, on Monday.

The festival runs Dec.

2 to 12, 2027, opening with a gala on the first night.

It will be split between Seoul Arena in Changdong, northern Seoul, which is due for completio ...