Women’s sport in Sweden faces sponsorship slowdown

Companies’ interest in sponsoring women’s sport in Sweden has cooled, which means less money is coming in than expected.

That's according to Martin Carlsson Wall, professor at the Stockholm School of Economics and head of its Center for Sports and Business.

Carlsson Wall tells Swedish Radio News that there is still interest in sponsoring certain national teams, but that there isn’t as much interest elsewhere at the moment. ...