Seoul bets on hidden neighborhoods to keep tourists exploring longer

Seoul is betting that its backstreets, markets and neighborhood landmarks can persuade visitors to linger beyond the city's best-known attractions after unveiling 25 locally selected destinations as the centerpiece of a new tourism campaign.

The Seoul Metropolitan Government said Friday it selected one representative attraction from each of the city's 25 districts for its 2026 Seoul Edition 25 project.

City officials said the initiative is designed to promote longer stays by encouraging travelers to explore neighborhoods, spend more time at local destinations and support nearby businesses.

The final list was chosen through expert evaluations and an online public vote.

The city said 33,911 people participated in the vote.

Experts first narrowed the field to 50 candidates by evaluating each site's local identity, appeal, growth potential and sustainability before citizens selected the final 25 destinations.

The winning locations showcase a broad mix of Seoul's history, culture, nature, night views and everyday neighborhood life.

Cho Sung-ho, director general of the city's Tourism and Sports B ...