Lotte World to widen IP-based attractions with Kong x Godzilla debut

Lotte World Adventure will gradually expand attractions built around outside intellectual property, its chief executive said Wednesday, as the Seoul theme park prepared to open its costliest ride to date.

Kong x Godzilla: The Ride opens Friday at Lotte World Adventure in Seoul, the park's first attraction based on a licensed film IP, "Godzilla x Kong: The New Empire." "We've previously launched game-based IP projects with Nexon's MapleStory and PUBG's Battlegrounds, and we are currently working ...